FAQs

Should I Advertise?
If you need to ward off increased competition or generate additional customers or clients, then advertising is a necessity. Because you can't yell loud enough to let everyone hear why they should do business with you, you need to select an advertising platform (radio, online, television, print, etc.). When you advertise, you are buying an audience. We provide a large targeted audience so your advertising dollars are not wasted reaching people who are unlikely to do business with you, while focusing on those who will!
Is Radio Right for Me?
If people who do business with you listen to radio, then radio is an option to explore ... and 96% of us listen to radio every week according to the Radio Advertising Bureau. Radio can expand your market reach and target your best prospects. It is effective for generate sufficient message frequency and reaching mobile consumers and motivating people to shop. Radio is also proven to be an effective medium to help establish strong customer relationships and break through competitive clutter, making a lasting impression. If radio were invented today it would be all the marketing rage. Why? Because we live in an on-the-go society, and unlike newspaper or television, radio is with us everywhere; in the car, in the office, and in the house. Radio's mobility, intrusiveness and target ability makes it a cost-effective marketing platform for nearly any type of business.
How Do I Get Started?
Research our website to answer your basic questions. Then, fill out our short Business Survey. After answering a few questions and telling us what you want to accomplish, we will contact you with a custom marketing proposal based on your business goals and needs and design an appropriate advertising program for your business.
How Much Does Advertising Cost?
That depends how much of an impact you want to make and how much competition you have. Though you can purchase an occasional special advertising promotion, our most effective advertisers invest at least $1,000 to several thousands of dollars per month. Finding the budget you're comfortable with while providing a sufficient return on investment can be developed through a Business Profile Analysis. Take the first step and tell us about your business and goals.
What Are The Most Frequent Mistakes Advertisers Make?
1. Quitting before the advertising can work. Advertising is like trying to get in shape. The beginning is the hardest part and the benefits truly begin when you think you've given your all. In order to get your desired body shape when working out, you must earn it by sticking to your plan. Successful advertising is no different.

2. Not filling up one cup before moving to the next. Many business owners think they need to do a little of everything instead of doing one thing well. It's been said, "I throw my advertising dollars against the wall and hope some of it sticks." Almost any business can get all the customers they need by simply attacking and owning a radio stations' audience.
What's The Best Way To Advertise?
Unless you're having a special event, Branding Advertising yields the greatest long-term benefits. Not everyone needs your products or services today, so advertising for a month or two is a gamble. Reminding a large group of consumers who are most likely to do business with you about your unique selling position over and over is most beneficial. When any of our listeners need your product, our goal is to have your business in their top-of-mind recall.
How Long Does It Take For Advertising To Begin Working?
This depends on what you are selling and the offer you're making. Tell people to visit you for a free $50.00 bill, and you'll have a traffic jam outside your business. Otherwise advertising is similar to pushing a car... it's tough at first, but the more you push, the easier it gets. Soon enough you can move the car along with minimum effort. We tell our Branding clients, "In three months you'll hate me, in six months you'll talk to me and in twelve months you'll be inviting me to your house for dinner." Stick with your plan and you'll be provided a healthy return on your investment.
How Can I Guarantee Success?
After ensuring your business is in fine operating order, stick to a well-constructed advertising message month after month. If you deliver the right message consistently, your advertising will yield rewarding results.
I'm A Small Business With A Small Budget. Can I Still Advertise Effectively?
The minimum recommended spending is $600.00 per month. That would perhaps get you one newspaper ad, but we can strategically pick several days a week over each month that will help you grow to the next level. Contact us or fill out our short Business Survey so we can suggest a plan of attack.